Apple and multicultural advertising

Apple. The products are great, people all over the world love them. In the U.S. we wait in line for hours to get them. We just have to have the coolest new gadget all the time. But there are some problems I see with Apple. It's a huge corporation with an international market. That means, the little guys get forgotten. With so much demand for the products, they just had to go out of the U.S. for production because god forbid a huge company with soooo much money can't afford to spend too much on its workers or the production of their merchandise, it's gotta be cheap cheap cheap so they can keep making there billions. So they take it to other countries like China, just like all the other huge corporations and every other product we have in the states, and they get there product made at a way cheaper price via the use of slave labor in giant, dangerous factories. 

And many of us know that. We know that nothing is made in the states anymore because it's cheaper to do it somewhere else. Some of us might know the costs that come with that too and how it affects the people that make our products. And yet, we still buy all of our iPads and iPhones. I'm guilty of it too. It's a part of our consumer society and our instant gratification mindset. There needs to be more transparency with such corporations, and more research on the consumer end.

Now all of the accusations about terrible working conditions came to light a few years ago. Since then Apple has vowed to try to correct the conditions and make things better for their out-sourced employees. They were going to spend $100 million building a manufacturing factory in Arizona, to create jobs in the U.S. and what not. But they canceled it. In 2013, it was revealed that there were 73 underage workers at one of the apple facilities. In 2014, they found 23. That's better.... I guess..

But for all the things Apple isn't doing right, lets talk about one thing they are doing right. This advertisement for the iPhone 5c is pretty cool. It shows people from all over the world enjoying their new iPhone 5c.



So I like how they're incorporating different cultures and people, showing that their product is for any and everyone. They made the 5c a little cheaper than the other iPhones as well, so they could widen their market reach. But this wasn't long after all the backlash about the factory working conditions. So could it have been just a Public Relations ploy? It's possible. But I think it worked. I know all the allegations against apple, and yet I still prefer their products. And watching this ad, I loved it, it made me feel good. The ad team definitely did their jobs right.

Now, we can appreciate the good things Apple is doing, but we still need to be critical and know what's going on. We can't be blinded by our consumerism. We still need to be smart and recognize the bigger picture and how what we do is important.